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Puff Herbals is an herbal wellness brand centered around the ritual of smoking, founded & formulated by a clinical herbalist.

Advocating herbalism for smokers of all plants, we're on a mission to make your rituals potent & purposeful by:

opening your eyes and airways to the transformative power of plants

enhancing your cannabis experience with targeted herbal support

encouraging an alternative to tobacco and nicotine-based products

educating smokers of all plants about herbalism and healthy habits

supporting small farms

Our organically-cultivated herbs are sourced directly from small family herb farms whenever possible.

meet our founder

Hi, I'm Lian! I'm a clinically-trained herbalist with a background in ethnobotany.

My name is pronounced like "lee-AHn" - it's a Chinese name and I've seen it translated to both "lotus flower" and "graceful willow," both of which feel fitting to me. I'm Italian-American (my last name is Bruno) and Chinese from my mother's side.

I don't really identify as too many other things because I'm not a fan of dogma, but I'm really into living in the present moment, sometimes meditatively, sometimes hedonistically. I've been studying and practicing kung fu for over 9 years now and mostly meditate through movement and ritual herbal practices - like smoking!

My background is pretty academic: I have a bachelor's in anthropology from Ithaca College and a master's in museum studies from the Harvard Extension School, writing my master’s thesis on storytelling through ethnobotanical collections. I've also held 5 roles over 8 years across different Harvard museums, including the university herbarium.

I completed a 3-year clinical herbalism apprenticeship at CommonWealth Holistic Herbalism in 2016. While studying I had my friends try all the herbal preparations I was making, but the smokes were the only ones they kept asking for.

After seeing clients and selling smoke blends around town for a few years, I founded Puff Herbals on the belief that working with herbs through smoke can be a vital and legitimate part of a holistic wellness practice.

I write all of our blog posts and I've had work published via DoubleBlind, HerbRally, and Flower Press among others. In 2020, I was honored to receive the Cosmic Sister Emerging Voices Award.

lian's linkedin

WE'RE PROUD BUSINESS MEMBERS OF

The Floret Coalition

The Floret Coalition is an anti-racist collective of small businesses in the cannabis and cannabis-adjacent space supporting and funding equity-oriented actions via monthly donations and social campaigns. Together, we raise funds and awareness for organizations prioritizing the needs of Black, Latin, and Indigenous communities.

Learn more

WE'RE PROUD BUSINESS MEMBERS OF

United Plant Savers

United Plant Savers' mission is to protect native medicinal plants of the United States and Canada and their native habitat while ensuring an abundant renewable supply of medicinal plants for generations to come. Being a partner with United Plant Savers is believing in the importance of reciprocity between the plants and people.

Learn more