On this episode of the Mountain Rose Herbs podcast, Everything You Didn’t Know About Herbalism, hear from the founder of Puff Herbals, Lian Bruno. From rolling herbal cigarettes in her living room to running a national brand, Lian Bruno is reimagining what it means to smoke. In this episode, join Tommy and Lian as they explore:
- The spark (pun intended) that turned into Puff Herbals
- Different reasons that people smoke beyond habitual use
- Using fire and smoke as a menstruum
- Difference between conventional cigarettes versus organic tobacco leaf
- How conventional cigarettes became so normalized within our day-to-day culture
⬇️ Check out Lian's video interview below! ⬇️
Learn more about Lian below! ⬇️
🌬️🍃 Lian Bruno is a clinically-trained herbalist, holistic health educator, writer, and founder of Puff Herbals — a brand redefining smoking rituals with tobacco-free, cannabis-free herbal alternatives. With a background in ethnobotany, she blends science, storytelling, and subculture into smoking blends designed for modern rituals.
She began crafting herbal smoking blends while still in herb school, and started selling them around town after unexpected success at her local herb conference in 2016. In 2019, she officially launched Puff Herbals with a mission to make mindful moments, not habits — whether that’s winding down after dinner, out for a drink with friends, or just stepping outside on break.
Rooted in harm reduction and what she calls holistic hedonism, Puff Herbals makes herbalism approachable for anyone looking to light up — from the sober-curious and wellness-obsessed to skeptics and smokers looking to quit or cut back.
These days, you’ll find Lian teaching at herbal conferences across the country, breaking down how herbs work in smoke form and why ritual matters just as much as chemistry.
Mountain Rose Herbs is a purveyor of the highest quality organically grown herbs and spices, teas, essential oils, & botanical goods. You can find our organic botanical offerings on MountainRoseHerbs.com.
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For educational purposes only. The information in this podcast has not been evaluated by the Food and Drug Administration and is not intended to diagnose, treat, cure, or prevent any disease. This post contains affiliate links. If you use these links to buy something, we may earn a commission at no extra cost to you.
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